Ukraine really is WOW — there’s no doubt about it.

But what is this WOW, what lies behind it, beyond the achievements of the past?

WOW is a resource that a person draws from within, and can share with others.

WOW is you, your tiny and great accomplishments.

WOW is our daily attitude toward ourselves, toward one another, and toward Ukraine. It exists only because we exist: a country is not possible without its people.

Through our collective effort, we energize our country, making it worthy of admiration and love. We WOW-ify it.

Ukraine WOW — because we are WOW.

And each of us, individually, is WOW as well. There is simply no other way.

Say it to yourself right now: I am WOW!

And let everything be WOW. Let everything be Ukraine.

Ukraine WOW, 2019